"KT"
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Gold
Cindy - Association of Visual Communicators
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Cindy
Award, Special Achievement for Exceptional
Cultural Understanding - Association of
Visual Communicators
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Cindy
Award, Special Achievement for Music and
Still Photography - Association of Visual
Communicators
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Gold
Plaque - Intercom: The Industrial Film
Festival, Chicago International Film
Festival
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Silver Award in the Recognition Category -
International Multi-Image Festival
In Osaka, Japan, 1928, Kazuo Tashima formed
the company that would become Minolta. A
company that grew strong and prospered to
become a leader in camera manufacturing and
sales throughout the world. And the company
that introduced the first full system of
autofocus SLR photography... Maxxum. Minolta
was not only successful with the Maxxum
line, but with their full range of
photographic products.
The success of the Minolta sales force in
selling their full line of cameras provided
an opportunity for Minolta US and Minolta
Japan to hold a joint National Sales Meeting
in Osaka at the company headquarters.
Factory tours and joint General Session
meetings provided ample time for the
American and Japanese staffs to forge
friendships that lasted for many years to
come.
As he had recently passed away, a tribute to
Mr. Tashima, or, "KT" as he was
affectionately known, would be the
centerpiece of the meeting.
The show was produced simultaneously in
English, Japanese, and German with show
tapes with English and one other language
available for international presentation. At
the Japan meeting, Minolta installed a
simultaneous translation system so the very
few Japanese staff who were not proficient
in English would still be able to enjoy the
program. Later in the year, the show was
presented in Germany, also in its large
screen format, during Minolta's annual
distributor meeting during Photokina.
The Minolta internal Production Group
created and staged this tribute to Mr.
Tashima. Though the show was originally
presented in Osaka on an 8'x24' screen, and
in Germany on a 10' x 30' screen, it was
designed to have the center section
transferred to video with no black band at
the top and bottom, and no loss of important
information by cropping the sides to fit a
video format.
Distribution video copies of the show were
made available in all three languages.
The show was a huge success when it was used
to open the meeting in Japan to a large
international audience. Mr. Tashima's wife
and family, who attended the event, were moved to tears by the
honest and affectionate telling of KT's
story. And it set the tone for the meeting
with Mr. Tashima's high moral standards and
dedication to his company and its people. It
also was used for many years by Minolta
Corporation to open "Welcome to Minolta"
meetings for each class of new hires.
The show also went on to earn; a Gold Cindy
from the Association of Visual
Communicators, a Cindy Award, Special
Achievement for Exceptional Cultural
Understanding, from the Association of
Visual Communicators, a Cindy Award, Special
Achievement for Music and Still Photography,
also from the Association of Visual
Communicators, a Gold Plaque from Intercom;
The Industrial Film Festival of the Chicago
International Film Festival, and a Silver
Award in the Recognition Category at the
International Multi-Image Festival.
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