Minolta was in an exciting position. Still riding high from the continuing leadership of the first fully functional autofocus 35mm SLR photography system, it was time for the biggest US trade show for the photographic industry, PMA. Though Minolta was in a solid position in the marketplace, this was the annual opportunity to drive up interest in the full line of cameras, meters, and other accessories. But trade shows are notoriously short attention span venues. Minolta needed to re-expose the passing dealers to the broad line of products, the promotional advantages, and the dealer support for which it was well known. Oh, and there was one severe restriction. All booths and demonstration areas were restricted to 8' high, no way to create a physically imposing edifice on the trade show floor.

To offset the limitations of this challenging environment, we created an exciting, multi-award winning show with 12 projection areas, a dynamic sound track, dramatic colorful imagery, and rapid-fire programming that achieved the desired effect. Dealers stopped, looked, listened, and bought.

Though live presentations are extremely effective in trade show environments, continuously running screened presentations are talking all the time, no breaks. A show like this is generally designed in a more episodic format with no real beginning or end - a series of short vignettes, continuously presented, designed to capture interest in a minute or so and draw the dealer into the booth. No matter when the dealer passes the booth, he or she is exposed to attractively presented important information.

Not only did the show do well at the job for which it was produced, it also fared very well in industry completion. It earned:

• Gold Award, New York Film Festival
• Outstanding Achievement
• Production Award
• Silver Award
• Special Merit Award - Programming

We'd like to explore with you an exciting and productive trade show presentation to help you generate new business and solidify existing relationships.