Consumer Products Sales Program Information Guide

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CPG-2000-Program-Book

45 Page, 4C bleed, saddle loop bound Sales Program and Information Guide, outlining what dealers can expect from Minolta as a business partner.

  • Products and Pricing
  • Advertising and Promotion
  • Product Information

Several times each year, as new products and programs are generated, a “program book” is generated as a constant reference for the dealers to use for the next several months. This issue was special as also recapped much of the upcoming advertising so dealers could, “tie into” the national advertising for their own promotion… so this issue was larger than usual with more 4 color pages.

Managed, evaluated writing, and edited copy, design, photography and printing.

Maxxum 700si Instruction Video

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700Si-Instruction-Program

Almost one hour long, step by step, easy to understand video helping users unlock the vast creative potential, expert intelligence, and  split second responsiveness of their new Maxxum 700si Autofocus SLR camera.

Topics include:

  • Getting Started
  • Program Mode
  • Picture Composition
  • Autofocus
  • Autoexposure
  • Interactive and Creative Exposure Modes
  • Drive Selection
  • Lenses
  • Flash Photography
  • Creative Expansion Cards
  • Filters
  • Accessories

Designed as a, “living instruction book,” these programs were made available to dealers to use as sales incentives or to sell. Several hundred thousand of the tapes in this series were duplicated and distributed/sold.

I functioned as the producer on these videos, responsible for managing everything from concept through writing, production and post production, through duplication and distribution.

Maxxum Series xi Instruction Video

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Xi-Video-Instruction-Pro

Almost one hour long, step by step, easy to understand video helping users unlock the vast creative potential, expert intelligence, and  split second responsiveness of their new Maxxum Series i Autofocus SLR cameras.

Topics include:

  • Getting Started
  • Taking Your First Pictures
  • Elements of Picture Composition
  • Expert Autofocusing System
  • Expert Autoexposure System
  • Creative Exposure Modes
  • Drive Selection
  • Maxxum Lenses
  • Expert Flash System
  • Creative Expansion Cards
  • Cokin Filters
  • Accessories
  • The Minolta Mirror

Designed as a, “living instruction book,” these programs were made available to dealers to use as sales incentives or to sell. Several hundred thousand of the tapes in this series were duplicated and distributed/sold.

I functioned as the producer on these videos, responsible for managing everything from concept through writing, production and post production, through duplication and distribution.

Maxxum Series i Instruction Video

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Series-I-Instruction-Pro

Almost one hour long, step by step, easy to understand video helping users unlock the vast creative potential, expert intelligence, and  split second responsiveness of their new Maxxum Series i Autofocus SLR cameras.

Topics include:

  • Getting Started
  • Taking Your First Pictures
  • Elements of Picture Composition
  • Intelligent Autofocusing System
  • Intelligent Autoexposure System
  • Special Exposure Modes
  • Self-Timer
  • Drive Selection
  • Interchangeable Lens Versatility
  • Other Controls
  • Flash Units
  • Creative Expansion Cards
  • General Accessories

Designed as a, “living instruction book,” these programs were made available to dealers to use as sales incentives or to sell. Several hundred thousand of the tapes in this series were duplicated and distributed/sold.

I functioned as the producer on these videos, responsible for managing everything from concept through writing, production and post production, through duplication and distribution.

DiAlta 470 Product Information Package

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Di470-Launch-Kit-Cover

The Minolta DiAlta 470 was a mid range B&W printer copier from Minolta. This kit contained many elements:

AD MATS: Provided in PDF and Quark formats, these are excellent for local advertising, fliers, or proposal inserts. (Di470_AD_MAT.pdf; QUARKFILES_MAC; QUARKFILES_PC)

PRODUCT BROCHURE: Full information selling tool. Product features, advantages, and benefits, accessory and option information and configurations, plus complete specifications. (PDF Format: Di470_BROCHURE.pdf)

CONFIGURATION SHEET: A quick and convenient, single page reference guide illustrating base unit information, paper supply and finishing options, plus memory and connectivity options. Also model and part numbers, consumable yields, and important notes. (PDF Format: Di470_CONFIG.pdf)

MULTIMEDIA PRESENTATION: An excellent PC only multimedia introduction to the Di470. You should have a 12X or better CD drive. (Di470MM.exe)

POWERPOINT PRESENTATION: Informative marketing overview of the Di470 that can be used as an introduction or for training purposes. (Di470_OVERVIEW.ppt)

PRESS RELEASE: Ready-made Press Release document, with fields for dealer information, to quickly and easily generate press information promoting the Di470 and your dealership for local media. (Word doc: DLR_TEMPL_Di470.doc) Important instructions for using this release most effectively are in Di470_README.doc.

PRODUCT AND SALES GUIDE: Comprehensive reference tool for learning and understanding the capabilities of the new Di470. Contains market position information, in depth product and option information, selling strategies, and product comparisons. (PDF Format: Di470_P-S_GUIDE.pdf)

PRODUCT LINE ART: Fully scalable art that can be used in ads, proposals and fliers. (EPS Format: Di470.eps)

PRODUCT PHOTOGRAPHY: High resolution and screen resolution photos of the product, in several configurations, for use in ads, promotional materials, catalogs and fliers, web sites, on screen training and information programs, etc. (300 & 72 dpi: EPS, tif, JPG Formats: Di470_BASIC.eps; Di470_BASICPROFILE.eps; Di470_BEAUTY_SHOT.tif)

READ ME: File to reprint this document. (PDF Format: README_Di470.pdf)

SPECIFICATION SHEET: Short form product information and specifications. (PDF Format: Di470_SPEC.pdf)

SUPPORT INFO: List of the sales support materials for the Di470, showing item numbers and pricing, that can be ordered at www.partnerlink.minoltausa.com. (PDF Format: Di470_SUPPORTINFO.pdf)

USER MANUAL: Full user manual for the Di470. Complete reference to all product and option specifications and operation. (PDF Format: Di470_OP_MANUAL.pdf)

Managed complete production of all elements this package: budget, writing, design, production, and distribution.

DiAlta 551 Product Information Package

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Di551-Launch-Kit-Cover

The Minolta DiAlta 551 was a middle high end B&W printer copier from Minolta. This kit contained many elements:

AD MATS: Provided in PDF and Quark formats, these are excellent for local advertising, fliers, or proposal inserts. (Di551_AD_MAT.pdf; QUARKFILES_MAC; QUARKFILES_PC)

PRODUCT BROCHURE: Full information selling tool. Product features, advantages, and benefits, accessory and option information and configurations, plus complete specifications. (PDF Format: Di551_BROCHURE.pdf)

CONFIGURATION SHEET: A quick and convenient, single page reference guide illustrating base unit information, paper supply and finishing options, plus memory and connectivity options. Also model and part numbers, consumable yields, and important notes. (PDF Format: Di551_CONFIG.pdf)

MULTIMEDIA PRESENTATION: An excellent PC only multimedia introduction to the Di551. This program runs best when installed on your PC hard drive (run Di551SETUP.exe). If you plan to run it from the CD Drive you should have a 12X or better drive. This program also contains video clips of key Di551 features that can be viewed at your desktop.

POWERPOINT PRESENTATION: Informative marketing overview of the Di551 that can be used as an introduction or for training purposes. (Di551_OVERVIEW.ppt)

PRESS RELEASE: Ready-made Press Release document, with fields for dealer information, to quickly and easily generate press information promoting the Di551 and your dealership for local media. (Word doc: DLR_TEMPL_Di551.doc) Important instructions for using this release most effectively are in Di551_README.doc.

PRODUCT AND SALES GUIDE: Comprehensive reference tool for learning and understanding the capabilities of the new Di551. Contains market position information, in depth product and option information, selling strategies, and product comparisons. (PDF Format: Di551_P-S_GUIDE.pdf)

PRODUCT LINE ART: Fully scalable art that can be used in ads, proposals and fliers. (EPS Format: Di551.eps)

PRODUCT PHOTOGRAPHY: High resolution and screen resolution photos of the product, in several configurations, for use in ads, promotional materials, catalogs and fliers, web sites, on screen training and information programs, etc. (300 & 72 dpi: EPS, Tiff, JPG Formats: Di551_403.eps; Di551_404.eps; Di551_FN113.eps; Di551_IDEAL.eps; Di551_SILO.eps; Di551_TONER.eps; Di551_BEAUTY_SHOT.tif)

READ ME: File to reprint this document. (PDF Format: README_Di551.pdf)

SPECIFICATION SHEETS: Short form product information and specifications. (PDF Format: Di551_SPEC.pdf; Pi6500e_SPEC.pdf)

SUPPORT INFO: List of the sales support materials for the Di551, showing item numbers and pricing, that can be ordered at www.partnerlink.minoltausa.com. (PDF Format: Di551_SUPPORTINFO.pdf)

USER MANUAL: Full user manual for the Di551. Complete reference to all product and option specifications and operation. (PDF Format: Di551_OP_MANUAL.pdf)

Managed complete production of all elements in this package: budget, writing, design, production, and distribution.

DiAlta 850 Product Information Package

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Di850-Launch-Kit-Cover

The Minolta DiAlta 850 was a high end B&W printer copier from Minolta. This kit contained many elements:

AD MATS: Provided in PDF and Quark formats, these are excellent for local advertising, fliers, or proposal inserts. (Di850_AD_MAT.pdf; QUARKFILES_MAC; QUARKFILES_PC)

PRODUCT BROCHURE: Full information selling tool. Product features, advantages, and benefits, accessory and option information and configurations, plus complete specifications. (PDF Format: Di850_BROCHURE.pdf)

CONFIGURATION SHEET: A quick and convenient, single page reference guide illustrating base unit information, paper supply and finishing options, plus memory and connectivity options. Also model and part numbers, consumable yields, and important notes. (PDF Format: Di850_CONFIG.pdf)

MULTIMEDIA PRESENTATION: An excellent PC only multimedia introduction to the Di850. This program runs best when installed on your PC hard drive (run Di850SETUP.exe). If you plan to run it from the CD Drive you should have a 12X or better drive. This program also contains video clips of key Di850 features that can be viewed at your desktop.

POWERPOINT PRESENTATION: Informative marketing overview of the Di850 that can be used as an introduction or for training purposes. (Di850_OVERVIEW.ppt)

PRESS RELEASE: Ready-made Press Release document, with fields for dealer information, to quickly and easily generate press information promoting the Di850 and your dealership for local media. (Word doc: DLR_TEMPL_Di850.doc) Important instructions for using this release most effectively are in Di850_README.doc.

PRODUCT AND SALES GUIDE: Comprehensive reference tool for learning and understanding the capabilities of the new Di850. Contains market position information, in depth product and option information, selling strategies, and product comparisons. (PDF Format: Di850_P-S_GUIDE.pdf)

PRODUCT LINE ART: Fully scalable art that can be used in ads, proposals and fliers. (EPS Format: Di850.eps)

PRODUCT PHOTOGRAPHY: High resolution and screen resolution photos of the product, in several configurations, for use in ads, promotional materials, catalogs and fliers, web sites, on screen training and information programs, etc. (300 & 72 dpi: EPS, Tiff, JPG Formats: Di850_BASIC.eps; Di850_FULL.eps; Di850_SILO.eps; Di850_TRIM.eps; Di850_BEAUTY_SHOT.tif)

READ ME: File to reprint this document. (PDF Format: README_Di850.pdf)

SPECIFICATION SHEETS: Short form product information and specifications. (PDF Format: Di850_SPEC.pdf; Pi8500pro_SPEC.pdf)

SUPPORT INFO: List of the sales support materials for the Di850, showing item numbers and pricing that can be ordered at www.partnerlink.minoltausa.com. (PDF Format: Di850_SUPPORTINFO.pdf)

USER MANUAL: Full user manual for the Di850. Complete reference to all product and option specifications and operation. (PDF Format: Di850_OP_MANUAL.pdf)

Managed complete production of all elements this package: budget, writing, design, production, and distribution.