Consumer Products Sales Program Information Guide

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CPG-2000-Program-Book

45 Page, 4C bleed, saddle loop bound Sales Program and Information Guide, outlining what dealers can expect from Minolta as a business partner.

  • Products and Pricing
  • Advertising and Promotion
  • Product Information

Several times each year, as new products and programs are generated, a “program book” is generated as a constant reference for the dealers to use for the next several months. This issue was special as also recapped much of the upcoming advertising so dealers could, “tie into” the national advertising for their own promotion… so this issue was larger than usual with more 4 color pages.

Managed, evaluated writing, and edited copy, design, photography and printing.

Maxxum 700si Instruction Video

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700Si-Instruction-Program

Almost one hour long, step by step, easy to understand video helping users unlock the vast creative potential, expert intelligence, and  split second responsiveness of their new Maxxum 700si Autofocus SLR camera.

Topics include:

  • Getting Started
  • Program Mode
  • Picture Composition
  • Autofocus
  • Autoexposure
  • Interactive and Creative Exposure Modes
  • Drive Selection
  • Lenses
  • Flash Photography
  • Creative Expansion Cards
  • Filters
  • Accessories

Designed as a, “living instruction book,” these programs were made available to dealers to use as sales incentives or to sell. Several hundred thousand of the tapes in this series were duplicated and distributed/sold.

I functioned as the producer on these videos, responsible for managing everything from concept through writing, production and post production, through duplication and distribution.

Maxxum Series xi Instruction Video

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Xi-Video-Instruction-Pro

Almost one hour long, step by step, easy to understand video helping users unlock the vast creative potential, expert intelligence, and  split second responsiveness of their new Maxxum Series i Autofocus SLR cameras.

Topics include:

  • Getting Started
  • Taking Your First Pictures
  • Elements of Picture Composition
  • Expert Autofocusing System
  • Expert Autoexposure System
  • Creative Exposure Modes
  • Drive Selection
  • Maxxum Lenses
  • Expert Flash System
  • Creative Expansion Cards
  • Cokin Filters
  • Accessories
  • The Minolta Mirror

Designed as a, “living instruction book,” these programs were made available to dealers to use as sales incentives or to sell. Several hundred thousand of the tapes in this series were duplicated and distributed/sold.

I functioned as the producer on these videos, responsible for managing everything from concept through writing, production and post production, through duplication and distribution.

Maxxum Series i Instruction Video

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Series-I-Instruction-Pro

Almost one hour long, step by step, easy to understand video helping users unlock the vast creative potential, expert intelligence, and  split second responsiveness of their new Maxxum Series i Autofocus SLR cameras.

Topics include:

  • Getting Started
  • Taking Your First Pictures
  • Elements of Picture Composition
  • Intelligent Autofocusing System
  • Intelligent Autoexposure System
  • Special Exposure Modes
  • Self-Timer
  • Drive Selection
  • Interchangeable Lens Versatility
  • Other Controls
  • Flash Units
  • Creative Expansion Cards
  • General Accessories

Designed as a, “living instruction book,” these programs were made available to dealers to use as sales incentives or to sell. Several hundred thousand of the tapes in this series were duplicated and distributed/sold.

I functioned as the producer on these videos, responsible for managing everything from concept through writing, production and post production, through duplication and distribution.